A distanza di cinque anni da quando è diventato CEO di Apple, Tim Cook discute con il Washington Post di cosa significhi essere il CEO di Apple.
Riguardo al perché dicano no a molte opportunità, che certi investitori, analisti e blogger, ritengono perse:
Technology is one of these industries where every week there’s a new shiny object that people are skating to. Netbooks — look back, everybody was writing like netbooks were this unbelievable thing, everyone was asking us, “Why aren’t you making one?” Same thing with the PDA. Remember what happened with the PDA? Up and down. It was like the hula hoop. Technology is full of those.
I’m not saying we’re not going to do anything else. I’m saying this is still an unbelievable product category to be in, and not just for this quarter, year or for years. So I would not want anybody to think this, oh, this “better days are behind us” thing.
Riguardo la divisione servizi dell’azienda:
In today’s products we have services [iCloud, App Store, Apple Pay and the like], which over the last 12 months grew about $4 billion to over $23 billion [in sales]. Next year we’ve said it’s going to be a Fortune 100 company in size.
E riguardo la privacy, e la diatriba con l’FBI:
Customers should have an expectation that they shouldn’t need a PhD in computer science to protect themselves. So I think they depend on us to do some things on their behalf. So with that responsibility comes an obligation to stand up. And, in this case, it was unbelievably uncomfortable and not something that we wished for, wanted — we didn’t even think it was right. Honestly? I was shocked that they would even ask for this. That was the thing that was so disappointing that I think everybody lost in the whole thing. There are 200-plus other countries in the world. Zero of them had ever asked this.