In that sense he’s perfectly objective, as in morally neutral. He just follows the numbers. He could be replaced by a robot that acts on a machine learning algorithm with a bad definition of success – or in his case, a penalty for boringness – and with extremely biased data.
The reason I bring this up: first of all, it’s a great way of understanding how machine learning algorithms can give us stuff we absolutely don’t want, even though they fundamentally lack prior agendas. Happens all the time, in ways similar to the Donald.