Torniamo alla qualità (peggiorata) del software Apple. La forza di Apple è anche nel proselitismo spontaneo di certi utenti, che ne promuovono i prodotti ai loro amici e conoscenti. Scrive Dr. Drang:
I’ll bet you know several people who bought a Mac, an iPad, or an iPhone because they saw you using one and noticed how easily you did things that were difficult for them. They may have asked for a demonstration of Fantastical; they may have asked whether they could still do X, Y, or Z on a Mac; they may have asked for a recommendation on which iPad to buy; but however it happened, you were largely responsible for Apple sales beyond your own collection of devices. That’s leverage.
Vero. E vero, come sottolinea Dr. Drang, che almeno nel mio caso il sentimento si è affievolito: non cerco più poi così tanto di convincere tutti a passare a iOS da Android, perché iOS ha bug e malfunzionamenti per i quali i nuovi acquirenti mi maledirebbero:
Are you as enthusiastic about demonstrating recent versions of OS X as you were about Leopard? Have you avoided family members who keep asking you why their iPhones don’t have enough free space to install iOS 8? Do you think it might be better if your friends stick with Android because then you won’t feel responsible if some of their data doesn’t sync?
