Il costo medio di un’applicazione sull’App Store è di $0.19. Sullo store di Android va anche peggio per gli sviluppatori, dove secondo i dati di Flurry il costo medio è di $0.06:
The average price paid for Android apps (including those where the price was free) was significantly less than for iPhone and iPad apps as shown below. This suggests that Android owners want app content to be free even more than iOS device users, implying that Android users are more tolerant of in-app advertising to subsidize the cost of developing apps.